At the opening of the largest Pet Expo, SuperZoo, held in Las Vegas, USA, on August 16th 2023, the emerging Australian pet food brand, YumGuard, made its debut with innovative new products, showcasing the brand's fresh momentum on the international stage.

The SuperZoo marks the longest-standing pet industry trade exhibition in American history. Organized by the World Pet Association (WPA), this event primarily caters to pet and aquarium product wholesalers and retailers across the world, embodying the latest trends in the pet industry. With over 1,100 exhibitors in attendance, the event boasts an impressive lineup of 520 exclusive exhibitors.

At SuperZoo Las Vegas 2023, YumGuard stole the spotlight with its new offerings, Boosta Chlorella and Special Care Complete Food Can for kittens and senior cats , sparking vibrant discussions and garnering significant attention. The beloved flagship product, Paste Rica, also received enthusiastic praise from pet owners. 

Simultaneously, the 25th PET FAIR ASIA (PFA) unfolded in Shanghai and concluded successfully on August 20th. During the 25th PFA, YumGuard once again showcased its two annual novelties, Boosta Chlorella and Special Care Complete Food Can, and secured the 2023 PFA Award for ‘Emerging Brand of the Year’, as well as the "Designated Nutritional Brand of the Year" at the ICE Cat Show.

It is worth noting that this year's PFA featured over 2,300 global exhibitors, covering an exhibition area of 230,000+ square meters. The event drew a professional audience of 101,372 attendees and had an overall 352,169 visitors. With its expansive scale, high-caliber attendees, industry connections, and brand impact, the exhibition garnered great anticipation from the sector. Over the course of five days, within the sprawling 230,000-square-meter venue, the event comprehensively showcased the latest developments and innovative practices in the domestic pet industry, featuring a continuous stream of appearances by numerous pet industry service brands.

At the PFA venue, YumGuard's booth featured a series of captivating activities and benefits, including free food tasting samples, free dog and cat treats, and customized merchandise, all of which attracted numerous attendees to stop by. Additionally, YumGuard invited renowned influencers and bloggers to the booth for interactive live broadcasts, bridging the online and offline realms to amplify YumGuard's fresh appearance at PFA.

Furthermore, YumGuard launched the “Smiles Rescue Recruitment Campaign." Participants provided on-site photos with their senior cats along with heartwarming stories. Those whose submissions were approved not only had the honor of gracing the booth's smile-photo wall but also enjoyed a complimentary one-month experience of YumGuard's new launch, the Special Care Complete Food Can, a cat food plan.

The new YumGuard Boosta Chlorella is a natural pet nutritional accelerator originating from Australia. Boosta Chlorella features the distinctive Australian Chlorella, containing abundant protein and a variety of nutrients, as well as essential elements for pet growth, including Vitamin B12, Vitamin C, and chlorophyll. Serving as an ideal natural prebiotic, chlorella can stimulate the growth and reproduction of beneficial gut bacteria, aiding in pet digestion and absorption.

Additionally, chlorella boasts one of the highest chlorophyll content in the all organism, facilitating detoxification and promoting fresh breath for dogs and cats. Moreover, the richness of Omega-3 and Omega-6 in chlorella contributes to skin and coat enhancement.

Another new product unveiled by YumGuard during this event, the Special Care Complete Food Can, is also set to be launched soon, providing a fresh nutritional care solution for kittens and senior cats. In the kitten series, the Chicken & Mackerel & Hake formula supports brain development, while the Chicken & Lamb formula aids overall body growth. For senior cats, the Chicken & Mackerel formula promotes joint vitality, and the Hake & Beef formula helps alleviate urinary stress, offering a low-fat option to ease physical strain.

As an emerging brand, YumGuard consistently places different pet needs at the forefront, caring for every pet-owning household. YumGuard's brand philosophy, "Love, Health, and Divine Taste," is anchored in its dedication to infusing the natural supplement of "Australian Chlorella" into pet food. With Australia Chlorella as its core, YumGuard meticulously selects global ingredients, formulates various recipes, and utilizes advanced production techniques to deliver high-quality, delicious, and nutritious food for pets.

Looking ahead, YumGuard will continue to uphold its three "Green" principles—Green Origin, Green Technology, and Green Ingredients—ensuring a commitment to sustainability. It will persistently craft high-quality, diverse, and nutritionally balanced pet foods, safeguarding pet health alongside all pet parents. This commitment aims to elevate the quality of pets' lives and contribute to the flourishing development of the pet food industry.