On December 2nd, the two-day 2021 World Hairdressing Congress was successfully concluded. The leaders of high-end hairdressing and beauty chain brands, fashion masters, famous hairdressers, online celebrity and other professionals from all over the country gathered at the conference. More than 9 million professional hairdressers watched online and became a fashion hotspot, which once again set a new height for hairdressing and fashion circles.

This World Hairdressing Conference is jointly sponsored by China Business Federation, China Business News, China Hairdressing and Beauty Association, All-China Federation of Industry and Commerce Chamber of Commerce for Beauty and Cosmetics Industry, ICD World Hairdressing Designers Association (China), British Fellowship for British Hairdressing, Spanish Salon Look, World United Hairdressing Elite (Hainan) Club, (China) Taiwan Province Women's Hairdressing and Beauty Association, Xiamen Hairdressing and Cosmetics Industry Association, Ouba Group Co., Ltd.

The conference cooperated with the Paris Haute Couture Association (PACA) in France to integrate the top luxury brand show and hairstyle show, where art and fashion complement each other, and multi-dimensional artistic expressions such as high-luxury clothes, fashionable hairstyles, cool lights, exciting music and gorgeous stage show the fusion of fashion in many fields. Both online and offline, everyone commented that the conference brought people great "shock"! In addition, the conference set up a frontier forum to help China's beauty industry enter the fast lane in the new era. Finally, it released the hairdressing trend in 2022, so that all the participants could get a full harvest and become a veritable hall of fashion honor and a platform for publishing trends.

Focus on the industry link hairdressing industry upstream, downstream and ecosystem.

The conference attracted the participation of leading brands of hairdressing chains in various provinces, and created seven fashion shows, including the luxury brand show, the Cross-border Master Show, the retro oil show, and the young hairdresser's design show, which was created by the master team of Ji Wenbo, the winner of the Golden Top Clothing Award, covering luxury to customization, men to women, classicality to fashion, integrating hairstyle culture and brand culture, publishing fashion trends from the perspective of overall image matching, and integrating art. Each hairstyle shows the stylist's understanding and creativity of beauty. Here, hairdressers not only broaden their horizons, enhance their aesthetics and learn from each other's skills, but also let the world see the "new strength" of Chinese hairdressers and the "new future" of Chinese hairdressers in a brand-new way.

It is worth mentioning that teacher Yizhuo of Prajna Walker has brought a spiritual journey to the audience. He used wisdom values and outlook on life to guide everyone to swim in philosophical thinking, and systematically analyzed how to create big-name thinking and sublimate brand value for hairdressers by combining Taoism and art, presenting a shocking journey of enlightening wisdom and guiding souls. In his speech, hairdressers not only washed their bodies and minds to complete self-transformation with a clearer path, but also viewed the development of beauty industry with a higher dimension.

Industry Breakthrough, Exploring New Ideas of Hairdressing Development

In the post-epidemic era, how to grasp the development opportunity of hairdressing industry has become the key for hairdressers to break through the tight encirclement. The conference specially invited industry elites who have made outstanding achievements in the fields of data, new media, store operation, project sales, etc., and set up a series of summit forums. Experts in the industry sat and talked, based on China and looking at the world, analyzed and exchanged the development trend of the industry and the new management ideas of hairdressing salons from different dimensions, fully demonstrated the principles and techniques, discussed the new circuit of hairdressing industry, led the industry to break the circle from offline and promoted the sustainable development of the industry.

For example, in the forum of "China Hairstylist Performance Report-National Alliance of High-performance Star Hairstylists", the founders of well-known salon chains in the industry (Shanghai Karl Salon Ouyang Jinghan, Dalian Beikaibeili Luo Baogan, Guiyang SHOW Salon Tian Huohuo) were invited to discuss performance topics together. Analyze the management direction of technology practitioners from different angles of geographical location, city size and consumer demand in the north, middle and south; From professional chain salons, high-end single stores and different business entities with personal values, we can find the way to development.

At the meeting, the hairdressing branch of China Business Technician Association was established, which is of positive significance for promoting the scale, platform and innovation of the hairdressing industry and stimulating the endogenous power of the industry. The establishment of WHC Daily Chemical Global Development Community will be devoted to promoting the linkage between enterprises and brands, promoting the transformation and application of innovation achievements, and constantly setting up the development milestone of daily chemical industry.

Jiang Ming, president of the China Business Federation, said at the meeting: "The World Hairdressing Conference has been committed to linking the beauty industry in the upper, middle and lower reaches of the world's ecological circle, and is committed to making more and more countries' hair and cosmetics industries move towards high quality, providing more market opportunities and growth opportunities, and creating a win-win, common and shared platform." Nowadays, the conference has become an industry treasure book that leads the trend of the times, a business system that subverts traditional thinking, and an engine that drives the fashion industry economy forward continuously.

Industrial integration opens a new title page of Fujian fashion economy.

International fashion brands and China's American industry brands dance on the same stage. This conference cooperates with Paris Haute Couture Association (PACA) of France to integrate the top luxury brand show and hairstyle show, so that luxury culture and hairdressing fashion can be fully blended. Hairdressing is not just hairdressing, but overall image design. "The landing of these fashion shows will definitely promote the further stimulation and release of consumption in relevant industries in Fujian Province, actively integrate into the domestic cycle, and help Fujian Province to become a gravitational field of high-quality consumption in China's fashion industry." Chen Ansheng, the first-class inspector of Fujian Provincial Department of Commerce, said.

At the same time, the strength manufacturers in the upper, middle and lower reaches of the hairdressing industry gathered at the World Hairdressing Conference, which became another highlight of the conference. "While focusing on the hairdressing and cosmetics industry, the World Hairdressing Congress constantly expands the industrial value chain, deepens and broadens the fashion supply chain, so that chain stores and manufacturers can easily find each other and promote the development of the new economy of fashion consumption," said Mr. Chen Gaohong, deputy director of China Business News.

At the meeting, the World Hairdressing Conference and New Silk Road Fashion Group reached a strategic partnership under the principle of co-construction, discussion and sharing. The two sides will integrate the superior resources of the industry and continuously deepen the exchanges between the hairdressing industry and fashion culture, thus promoting the development of "Fashion Plus" industry.

In the next three years, Shimei will introduce more top fashion shows in the world into the industry, graft more top fashion resources in the world, constantly break through the boundaries and merge with richer and more diversified cooperation modes, create top fashion events in the world for the industry, bring more fashion resources to China, drive the economic development and industry progress of related industries, and open a new title page of fashion economy.

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