On October 10, the fourth Qingdao Summit of Multinational Company Leaders officially kicked off. The hosting of this summit has once again made Qingdao the focus of the world. This is not only a key node for Qingdao to demonstrate strong development resilience and showcase the city's image to the world, but also an excellent opportunity to comprehensively boost confidence in economic development and tell the world the "Qingdao story" of China's economic development in the new era.

In light of this, IFENG Qingdao has specially planned and launched a series of reports called “Qingdao@World Multinational Enterprises Talk about Qingdao”, directly covering the summit site. Through conversations with the heads of large multinational companies around the world, we will comprehensively display the opinions and suggestions of multinational companies on Qingdao, China's economic development, business environment, and investment trends, and listen to their "city impression", "city expectations" and "city fate" of Qingdao.

"This is my first time to attend the Qingdao Summit of Multinational Company Leaders." said Xu Beixi, CEO of German OTTO (Shanghai) E-Commerce Co., Ltd. Faced with Qingdao's urban landscape of "red tiles, green trees, blue sea and blue sky", as well as the urban atmosphere of an eclectic mix of historical and cultural heritage and modern culture, she bluntly said that "Qingdao has changed a lot and the city has developed very well."

With the rapid development of globalization, the cross-border e-commerce market has rapidly emerged as a new economic model, and more and more consumers choose to purchase goods through cross-border e-commerce platforms.

As a dark horse in the industry, OTTO Group plays an important role in cross-border e-commerce and has made remarkable achievements in the field.

“OTTO is an e-commerce platform with a difference. It is one of the few e-commerce platforms in the global marketplace now that adheres to the invitation system, where every seller is manually vetted by us before going live.” Beixi Xu said.

As a cross-border e-commerce innovator, participating in the Qingdao Summit is a valuable opportunity for OTTO, not only to recognize its influence and strength in the field of cross-border e-commerce but also to affirm its contribution to the prosperity and development of e-conomic globalization.

In talking about OTTO (OTTO) to help Chinese sellers explore the German market, Xu Beixi said: “OTTO has a very good customer accumulation in Germany. More than 20 percent of German home users, are using OTTO this e-commerce platform, several generations and OTTO grew up together, so we have a very good reputation with German consumers,our platform to provide products is also more likely to make the German consumer market believe. This also gives Chinese sellers a good market opportunity to sell their products on the OTTO platform.”

It can be said that cross-border e-commerce is gradually becoming an indispensable force in promoting Chinese enterprises to go overseas, and it is also an excellent opportunity for Chinese sellers to take advantage of the popularity of Made in China.

Since OTTO entered China, it has continuously optimized the form of cooperation with Chinese sellers through a series of strategic and forward-looking industry initiatives such as brand transformation and upgrading, new support policies, and iterative new modes of cooperation, and has completely opened up multiple links such as platforms, logistics, and products, so as to comprehensively and multi-dimensionally empower the development of Chinese sellers, and to help China’s high-quality products and brands realize global cross-border e-commerce going to the sea.

Through the 4th Qingdao Summit of Multinational Company Leaders, the world’s attention has once again focused on Qingdao and China, making choosing and investing in Qingdao a firm choice for multinational companies.

Taking this summit as an opportunity, OTTO will continue to improve its strength and provide better support and services for Chinese sellers to enter the European market. We also hope that through further in-depth cooperation, we can work with Qingdao to promote the healthy development of China’s cross-border e-commerce industry.